Taqueria El Gordo


Project Overview

Business: Taqueria El Gordo
Address: 831 N Tibbs Rd, Dalton, GA 30720
Instagram: @_taqueriaelgordo
Industry: Mexican Restaurant & Food Truck

Project Type: Storefront Signage + Food Truck Wrap + Logo Design + Menu Graphics

Services Provided:
Custom logo development, backlit storefront sign with backboard, food truck wrap design & installation, retractable menu banner

Rey Signs partnered with Taqueria El Gordo to create a bold, cohesive brand that works across both a physical storefront and a mobile food truck operation.

The Goal

Taqueria El Gordo needed professional branding that could stand out in a competitive food scene—day and night. The goal was clear visibility, strong brand recognition, and consistency across multiple customer touchpoints.

Our Solution

We developed a custom logo to anchor the brand, then applied it across:

  • A backlit LED storefront sign on a backboard for nighttime visibility

  • A full food truck wrap designed to grab attention on the road and at events

  • A retractable banner menu for flexible setups and high-traffic service

Each element was designed to work together so the brand is instantly recognizable wherever customers see it.

The Result

Taqueria El Gordo now has a polished, professional presence in Dalton, GA—from storefront to street. The new signage and branding help attract customers, reinforce recognition, and support growth across both their restaurant and food truck.

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