Sentral West Midtown

Project Overview

Property: Sentral West Midtown at Star Metals
Address: 1055 Brady Ave NW, Atlanta, GA 30318
Website: sentral.com/atlanta/west-midtown

Industry: Multifamily / Luxury Apartments
Project Type: Wayfinding Signage + Architectural Wall Signage

Rey Signs partnered with Sentral West Midtown to install custom signage throughout a large-scale apartment community in Atlanta’s West Midtown district.

The Goal

Sentral West Midtown needed clear, professional wayfinding signage and architectural wall signage that matched the modern design of the property while improving navigation for residents and visitors. The signage had to feel intentional, upscale, and integrated into the building—not added on as an afterthought.

Our Solution

We installed multiple wayfinding signs and a custom architectural wall sign designed specifically for the site conditions.

This project included:

  • Interior and exterior wayfinding signage for resident navigation

  • A custom architectural wall sign installed on a curved metal beam

  • Precise measurements and mounting solutions for a challenging installation surface

  • Clean, secure installation aligned with the building’s modern aesthetic

The curved metal beam location required careful planning and custom mounting to ensure the sign was both secure and visually seamless.

The Result

Sentral West Midtown now features clear, cohesive signage that enhances the resident experience while complementing the architecture of the building. Despite the challenging installation conditions, the finished signage feels integrated, polished, and built to last—meeting the expectations of a high-end Atlanta apartment community.

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